The In Future List is a creative accelerator program that celebrates emerging young talent. My design approach centered on two fundamental concepts: change and future — themes that influenced every creative decision throughout the process.

The identity operates on dual levels through the concept of "Shaping Change." This phrase captures both the literal impact of the program's participants - young innovators who are actively shaping our future - and serves as the visual metaphor that defines the entire design system. Change becomes tangible through dynamic graphic elements.

The typographic system balances expression with clarity, pairing an expressive display typeface with a clean, educational sans serif. Reflecting the program's creative vision while maintaining educational credibility.

Static shapes transform and evolve, making the abstract concept of "change" viscerally apparent. This animated approach ensures the brand embodies transformation rather than simply referencing it.